Promotion of small groups at foreign trade fairs

Services and benefits for companies

With its small group promotion the state of North Rhine-Westphalia is specifically aimed at small and medium-sized enterprises which can have very individual requirements when it comes to presenting their offerings to a wide audience abroad. This instrument of foreign trade promotion is therefore designed to be particularly flexible.

At least three companies must come together as a small group in order to exhibit jointly at a trade fair of their choice – financially supported by the state of North Rhine-Westphalia.

The focus of the small group program is on the concept of cooperation. Joint representation at a trade show means that planning, organization and costs are shared by several parties. This reduces human resource requirements and lowers costs; and last but not least you also benefit from the exchange with your partners within the small group.

You can participate as a small group individually in many foreign trade fairs worldwide according to your needs. The selection of the trade fair is subject to two conditions:

  1. The trade fair must be listed with the Association of the German Trade Fair Industry – auma – or in the M+A ExpoDataBase trade fair planner.
  2. Trade fairs with official federal and state participation are excluded from small group promotion.
We're here to help you

International Trade Fair and Project Services

Heike Dornbusch
Tel.  0211 13000-115